thrivebizBusinesses going digital in the post-pandemic era
Updated: Sep 22, 2022
The COVID-19 pandemic ushered in the opportunity to rethink how Businesses work. It’s a transformation that happens once in a generation. The Pandemic seemingly provides a look of the future world, one during which DIGITAL has become central to each Interaction. It’s now forcing the Organizations to adopt this almost overnight.
With every consumer locked down in their homes, all traditional marketing efforts are out of the question. Businesses that didn’t even have a social media page will now must speed up their digital transformation and style a digital strategy to speak with their audiences.
As offline marketing isn't getting any benefits within the current situation, Businesses and Brands are reevaluating their perspective about the current and future advertising and marketing campaigns to take care of a gradual stream of Income.
“The man who stops advertising to save money, is like the man who stops a clock to save time.”
Businesses today leverage digital channels like social media, search engines, email, and websites to have a connection with current and prospective customers. Companies also mount up the bandwagon of the latest digital marketing trends to update themselves with the present industry standards,
When we consider the key indicators of success in marketing, the primary thing we predict is the number of individuals reached through marketing practices. The Internet's penetration has reached outstanding numbers. Viewing India, it's the 2nd largest number of internet users within the world.
In light of the COVID-19 pandemic, businesses are hoping on digital marketing now over ever. According to Global Data, the expansion of the Indian e-commerce market is pushing to ₹7 trillion by 2023 thanks to the lock-downs.
COVID-19 has directly affected the marketing leading to new digital marketing trends that companies have employed to THRIVE. Here are digital marketing trends that will drive business growth in the future:
Email Marketing
Content Marketing
Search Engine Optimization (SEO) Marketing. ...
Pay-per-click (PPC)
Affiliate Marketing
Mobile Marketing
Influencer Marketing
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