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Digital Marketing: What It Is, and Why It's So Important

Updated: Sep 22, 2022

Digital marketing, also known as Online Marketing is the act of promotion of brands to engage with potential customers through various channels such as social media, SEO, email, and paid advertisements. Basically, digital marketing is a form of marketing that applies online marketing strategies for the benefit of the brand.

The Importance of Digital Marketing

What helps people, helps business.” — Leo Burnett.

Marketers can sell products online or offline, but how do they do it? Here are a few ways. The first is through traditional marketing such as television ads. The second is through social media marketing where you create accounts on social media platforms such as Twitter, Facebook, Instagram, and YouTube. The third is through email marketing. In the last one, you can make email campaigns fun and engaging to drive user engagement. All these channels can be used to provide relevant and realistic information about a product, and the messages can be targeted to potential buyers. Even online advertising is also an effective way to communicate with your audience.

What Is It And How Does It Work?

This digital marketing strategy is gaining popularity because it is fast, convenient, and generally effective. In simple words, digital marketing is the way we interact with the world around us. If you are a business owner, it is imperative that you know how to generate leads and convert them into customers. That being said let us take a look at how to do it. It is important to understand the basics of what digital marketing is. Think about it this way: if someone were to tell you that "everything around you is a product" — the streetlights, the street signs, the electricity and air you breathe — would you know what a product is? Digital marketing is the same thing.

A Brief History of Digital Marketing

While it is evident that the concept of digital marketing dates back to the dawn of the 21st century, the internet itself wasn't actually created until the mid-1990s. Before then, commerce and mail were primarily conducted by faxes and physical mail. By 1994, the first internet service providers had launched and in the following years, the internet boom started. After hitting its peak in the late 2000s, the internet never again hit its previous heights, and by 2015, the internet was trending on the decline. Today, some companies are still operating online but they are no longer the ones with the major market share. It's now the companies with digital marketing.

The Future Of Digital Marketing

future of digital marketing
future of digital marketing

According to a report by Marketing and Research Methods, 2015, in 2014, global spending on digital marketing was valued at $231 billion. It is expected that this number will increase to $234 billion by 2019, with a CAGR of 12.9%. Digital marketing includes a number of tactics that are used to achieve a business goal. Some of the popular tactics include: Social Media Marketing In this method, it is important to create and promote social media pages that are focused on certain audiences. For instance, you can create a Facebook page for your business and focus on attracting the right audience. Email Marketing, this method involves sending direct messages, emails, and other kinds of communication to clients, prospects, and other interested parties.


Digital marketing is a type of marketing using online based technologies to attract potential customers to the brand. There are various theories that go into defining digital marketing, but most agree that a great marketing strategy involves extensive use of digital marketing strategies and tools. There are various theories that go into defining digital marketing, but most agree that a great marketing strategy involves extensive use of digital marketing strategies and tools. Digital marketing can be a time-consuming process, but for the right businesses, it can be worth the effort. The benefits of a good digital marketing strategy outweigh the costs and the time spent on it.



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