Updated: Sep 22, 2022
Social media marketing is now a common practice for both brands and consumers. In the past few years, it has been found to be a great tool for organic growth as well as paid ads.
People tend to forget that social media has never been about the posts on your feed or the likes on your posts. Social media is about engagement - conversations with people who are interested in what you have to say and who are genuinely excited by what you’ve shared.
To be an expert at social media, don't focus solely on posting content or liking others' posts. Instead, focus on connecting with people that are likely to become customers or fans of your brand down the line, creating more opportunities for engagement and organic growth of your brand.
Social media basics
Reading industry trends
Reading books and magazines
Following social media experts
Social media is one of the most important platforms to use when you are running a business. But it might feel overwhelming to use social media effectively.
This article lists three things that every company should do before, during and after using social media.
Before, set goals for yourself and your company
During, plan how you will use social media across different platforms
After, analyze how well your company or brand did on social media
Things that you should consider before making your strategy.
Know your audience: Is it a marketer, an entrepreneur, a company owner, or somebody new to the industry?
Know your goals: What do you want people to learn from your content? What's the end goal of the content?
Know your tone and style for business: This is more important if you’re working for a brand or if you’re writing about sensitive topics such as politics and finance.
Social media research is the best way to see what people are talking about and where your competitors are trying to stand out from the crowd.
It’s a way for you to stay on top of trends and manage your brand across different social media platforms.
If youtube and pinterest is a part of your strategies then spend some of your time researching keywords and description for them.
Consider tagging your locations if you want to target a certain location .
Now it's time to launch the strategy
A strategy is a set of clearly defined goals that must be met in order to achieve success. Today, there are many platforms available for people to launch their strategies and reach their target audience.
Within the blogpost space, Instagram posts are more popular as they create an authentic connection between the brand and the user.
Facebook posts are also highly-appreciated as they have wide reach and allow people to share content with friends.
Pinterest is also a good platform for reaching out to customers who may use it for its creativity appeal.
LinkedIn does not provide nearly as much exposure or reach as other platforms but it's helpful when you want to maintain your professional image.
Building trust with followers is so important because they provide a large amount of traffic to your blog and profile.
One way to build trust by giving your loyal followers something they want is by offering them helpful and informative posts. This will help them develop trust in you as the person behind the company or service and make them more likely to convert into customers.
Another way for companies or services to build trust with their followers is by sharing their feedback, ideas, and thoughts back with the audience through a post about it.
The motive behind your content should be helping your audience to progress and survive in their day-to-day lifestyle mainly around the problems that your product and services resolve.
Things to consider before posting and after posting a post on social media.
A post is not done before it is done. Everyone has to be aware of the fact that just because a post is up on social media, does not guarantee that it will make any impact. So, it's important for content creators to stay engaged with their audience and respond to comments. Some tools that can help content creators with this are tools like Hootsuite and Buffer, which can help them schedule posts and monitor the performance of posts over time.
Some things content creators should keep in mind when posting:
What is your brand message?
What are you trying to accomplish?
Who are you targeting?
If your posts are doing well and people are commenting and sharing it, respond to them if possible or use chatbots to make your work easy because responding builds trust and relationships which may let them end up purchasing your services Or a third party endorsing your services.
Use feedback to improve your strategy and repeat the whole cycle again and as we talked about earlier, always keep up with trends and market updates so that you can easily keep up with the necessary changes in your content strategy which you can easily do by subscribing to our weekly newsletter.