Updated: Feb 11
Digital marketing is about to change dramatically
Time is flying. It's 2022! I'm sure many of you are already starting to plan your marketing campaigns for your company, so let's think about what might shape the marketing world in 2022.
Is the death of the cookie going to affect marketing in some way? That's an important question that needs addressing!
I hope you have heard that Google is ending support for third-party cookies in Chrome in 2022, which is a big deal considering that Chrome has 70% of the market share.
However, the pandemic has had a huge impact on our habits and how we get things done. Digital is now the norm for many things (even when it's not necessary). Even after the pandemic ends, consumer habits will stay.
I’m sure about a few things though
Digital Marketing is becoming even more important.
Content marketing will be super important
Direct-to-Consumer (D2C) marketing is on the rise.
Brands need timely, first-hand data more than ever before.
Businesses should also start focusing more on retaining their customers. Today, they're most worried about acquiring new ones with how competitive the digital space has become. With that in mind, customer retention has never been more important.
The Death of the Cookie
Google announced that they'll be ending cookie tracking in early 2022. What does it mean for your business?
The news isn't too great, but is manageable! We just need to make some adjustments.
Tracking your user's activities across the web is indispensable to many advertisers and businesses. However, privacy has become more important to many online users since GDPR came into play. It's made many consumers aware of their privacy and the importance it has in the digital age. To protect their customers' privacy, some companies have been giving them a choice to stop third-party cookies from tracking any of their internet activity. However, advertisers are looking for other ways to collect information.
Some people are using their own data or even data they don't have to find information about consumers and provide them with appropriate ads. This helps with online sales.
You should consider bolstering your CRM to support cookie tracking so that you can continue to keep tabs on the data even after the cookies stop.
I have some insights for 2022 that are worth considering right now.
Invest in Online Events
Online events (such as webinars, seminars, or product launches) are a great way to get your brand out there. Online events are a new way to connect with your customers and potential customers.
Online events can be used for anything from product launches, webinars, live chats, and Q&A sessions. They are a great way to build relationships with people who have similar interests as you or want information about your products or services.
The more you invest in online events the more successful they will be for you. The more time and money you put into them the better return on investment you will get from them.
Own Your Audience
In a world where people are constantly connected, marketers need to be more aware of the audience they are trying to reach. They need to understand what their audience wants and needs from them.
With social media platforms becoming more and more popular, marketers can now reach out to their audiences with ease. However, it is important for them to keep an eye on their target audience and understand what they want.
Invest Time & Money for Brand Awareness
Marketing trends are changing. It’s not about the quantity of the content anymore, but the quality and relevance of it. The new marketing trend is about investing time and money for brand awareness.
It is important to invest in brand awareness by creating content for your target audience on social media channels like Facebook, Twitter, Instagram and more. You can also use marketing automation tools to help you reach out to potential customers in the most personalized way possible.
Educate rather than Hard-sell
Marketers are always trying to find new ways to get their message across. They are looking for ways that will make the customer more interested in the product, rather than just pushing it on them.
Educating the customers about the product is a much better way of getting their attention than just hard-selling them. This is because it shows that you care about what they want and need, not just what you want them to buy. The trend is all about creating an emotional connection and building trust with the customer rather than trying to push products on them by bombarding them with ads and discounts.
Content is the king
In order to stay relevant in the market and survive, marketers must be able to generate and create content that is engaging.
Content marketing is the king in marketing. It has become a necessity for marketers to have a strong content strategy and know how to use it effectively. It is the best way to reach out to your audience and create a connection with them. It is a way of distributing content to your audience and providing them with valuable information.
Personalization is a key marketing trend that is only going to get more popular in the future. Personalized content will allow marketers to create more engaging and personalized messages that can be tailored to different segments of their audience.
In order to appeal to the changing needs of their target audience, marketers need to ensure that they are always thinking about what is new and relevant for them. They should also be able to adapt quickly when the market changes, which is why personalization is such an important trend for them.
Create Business-to-Business Relationships
B2B relationships are becoming increasingly important in the world of business. It is essential to maintain these relationships in order to make sure that your company is gaining the best out of the relationship.
B2B relations are crucial to the success of any business. They are the best way to reach potential customers and increase revenue. However, creating and maintaining these relationships can be time consuming, especially in this age of automation.
Become a better Storyteller
Brands need to rethink the way they communicate, as consumers will soon want to hear stories about products or services. Consumers are turning away from bland product information and are instead looking for a personal touch, such as how companies talked about their products or service in the past.
A lot of people don’t want to hear how amazing your products or service are. What they want to know is the stories behind the time you helped someone solve a specific problem.
Storytelling is all the rage these days as business owners & marketers scramble to make their products stand out. It won't directly sell, but it will make your customers THINK, “Damn, maybe I should try this out.”
Adopt Marketing Automation
AI is a technology that has the power to take your marketing automation to the next level. So, in order for your business to stay relevant, you need to adopt these technologies in your marketing strategy. With the rise of AI, marketers can focus on what they are best at - creativity and emotions.
When it comes to marketing automation, there is no need for marketers to worry about their skillsets. They can focus on what they are good at - creativity and emotions. Marketing automation ensures that the company is always in touch with its customers without any hassles.
Think Outside of the Box
Try a different way of doing things. If what you've been doing doesn't work, try something new.
Have you been getting a lot of inquiries via social media lately? What has been the conversion rate this month? Has it dropped, or has it increased? That level that has been working at past might produce worse results moving forward.
Marketing professionals should continuously explore new ideas, meet target audiences and think outside the box.
We tend to forget that consumers have changed their habits due to the pandemic. Also, it's been proven by COVID-19 that the competition has stepped up and is delivering even better results. Make sure your approach isn't showing lackluster results and keep on tweaking it if needed.
In this time of digital transformation, it's an excellent idea to think outside the box and to be creative with your marketing tactics. Partnering with other businesses can really help enhance your marketing efforts. What about putting more emphasis on consumer behavior analysis and strategizing based on the data acquired? You can also explore new avenues for advertising, such as Quora or Snapchat.
The death of the cookie is a big deal for online marketers in that it may soon prove too hard to continue using existing methods. There will be a process for transition, but you'll have to adjust your strategy first. We don’t know what the impact on businesses might be, but one thing is certain: consumers will continue becoming more demanding. It’s best to start experimenting with new advertising methods. When you are confident in their success, you can proceed with plans to ensure their success.
Are you ready for changes coming in the workplace? I hope so.
I’m sure it will be a great time in 2022.