Updated: Feb 2
Today, people have become tech savvy. They are more on social media than in real life. With the advancement of technology, most of the population is moving online for any of their needs. Whether it is to search for a good place to eat, hang out with friends, where to get good clothes, beauty products, or looking for any kind of information, since the customers are there online, businesses have also made a shift to showcase and market their products on online platforms. But not everyone gets good traffic. Do you know why? Because they must be good at their business, making the best of their products, but until or unless they don't do proper marketing, their products do not reach their audience effectively. It's all a waste of time. So mastering the field of digital marketing is equally important. To know your customers' needs, to know how to brag about products in an effective way, how to reach more people, everything. So today on this blog we are going to discuss 5 such books that introduce us to the field of digital marketing and help us advance it.
1.Digital Marketing Dummies
Author: Ryan Deiss & Russ Henneberry
Published on: 27 December 2016
Written with a marketer's best interests in mind, this book shows us how to use proven marketing strategies and how to engage your audience, acquire or monetize customers, and expand the reach of your brand.
2.Digital Marketing 2020
Author: Danny Star
Published on: 28 June 2019
Author Danny Star shares his insights on digital marketing as it enters a new decade. As he himself is a digital marketer, he is telling us about his experiences and tried methods that he himself used to grow his business. It would be a great thing to learn from an experienced expert.
3. Digital Marketing Strategy: An Integrated Approach to Online Marketing
Author: Simon Kingsnorth
Published on: 2016
This book provides you with everything you need to learn to grow your business digitally. From telling you about the growing trend of social media, content marketing, SEO, user experience, personalization, implementing your creative ideas, to every little thing you will require.
4.Contagious: Why do things catch on?
Author: Jonah Berger
Published on: 5 March 2013
The New York Times bestseller, this book, tells us why certain products and ideas become popular. It advises on how to create messages with relevant content and advertisements that people will undoubtedly share. It's basically a toolkit of knowing the science behind word of mouth and social transmission.
5.The Art of SEO: Mastering Search Engine Optimization
Author: Stephan Spencer, Eric Enge, Jessie stricchiola
Published on: 2015
Written by three acknowledged experts, this book guides you all about SEO strategy with innovative techniques from basic to advanced. This fourth edition prepares digital marketers for 2021 with everything you need to know about SEO.
If you want to advance in a digital marketing profession, books may not be your first idea. We love books here at Thrivebiz and have found a lot of stunning works, which helps to develop any marketer's thinking. To say nothing, reading helps you decrease stress and is a wonderful brain workout. Put your phone or iPad down and collect a book to study and relax.
Looking to grow your business Digitally? Thrivebiz is a full service digital marketing agency with office in New Delhi. We specialize in web development, SEO, Content marketing and social media marketing. Contact us to create a digital footprint and start growing your business.